You know something’s up when a couple people contact you on the same day asking about the same email they all received. The one in question today comes from Referral Key. I received one personally and a few of our customers reported it to me as well. Take a look at the one I received.
It looks honest enough, and it really is a legitimate business referral service. When you get down to it, ReferralKey is NOT spam. People use their service to generate a referral network. What is pretty spammy is the way they go about building the network for you. They have a link to LinkedIn specificially to scrape the info of your connections and then send them the above email template.
SO while not spam itself, the service does have a pretty bad reputation online for doing “spammy” things. For me, I will stay away from it, just to avoid annoying my LinkedIn connections.
If you want to read a first hand account of someone who signed up for the service, check out this link.