On average, half of the traffic you receive to your website comes from mobile devices. Google recognized this fact by changing their search algorithm to penalize websites that weren’t mobile friendly.(source) After that change, if your website wasn’t mobile friendly, your website may have stopped showing on mobile phones.
Making your site friendly to mobile devices is certainly something you do to make the search engines happy, but more importantly, that’s what your visitors are using to view your website. When someone comes to your website, you can and should have complete control over what they see and how they see it. The main way we do that today is by designing responsive websites.
What is a responsive website you ask?
Hers’s the Wikipedia entry on Responsive Web Design
Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).
A simple test for responsive websites is to load a website on your desktop computer and slowly scale it down horizontally. If it’s responsive, you’ll see the text and graphics start to scale and change in a way that keeps the important parts visible and readable.
Use the Google Mobile-Friendly Test below if you want to find out if your website is mobile friendly.
If your website isn’t mobile friendly or you’d like to learn more about how your website can better serve your business, fill out the form below and we’ll be in touch.