Whether you already have a great website or not, setting goals for your online marketing efforts is possibly the most important yet most overlooked element to your online marketing. You might have the best, most efficient website or the least efficient website, but you’d be hard-pressed to prove either way without having setup some goals […]

Ranking on Google is one of the most common goals I hear for a website. It’s pretty much the way people will find your business online, and if you’re not on the first page for the products & services you provide, you may not be picking up any good leads. A local business, like many […]

Sitemaps are a simple way to tell the search engines what pages are on your site and some basic info about each page (url, title, etc). Built on the XML format, sitemaps are accepted by all the major search engines, so keeping to this format and structure is key to successful search engine rankings. Below […]

Everyone who has a website would like to show up on the first page or even the first result in Google. It’s the gold standard for website optimization. There are many factors that contribute to ranking, which we will get into in later posts, but Schema is one factor that not only has search ranking implications […]

Everybody loves looking at Google Analytics, but for the most part, it doesn’t really tell you anything that helpful. Sure, it’s nice to know how many people visited your website or how much of your traffic comes from phones vs. computers. Beyond the “nice to know” level of that information, wouldn’t it be nice to get […]