Website encryption for the longest time was reserved for those large online businesses like Amazon/Best Buy or financial institutions like banks and investment services. Over the past few years, we’ve seen an exponential increase in website malware and other malicious attacks. This has resulted in an industry wide push for better and more available encryption. Reason for encryption #1When […]
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Online reviews are with out a doubt, one of the most important pieces to the online marketing puzzle. Good reviews can result in more business, bad reviews can result in your customers going elsewhere. Google reviews sit on the top of the mountain for review importance, so making sure you have a good reputation is […]
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Earlier this year, I wrote a post about setting up the Google Search Console. It’s a pretty simple thing to do that takes around 10 minutes to complete. Having this configured properly can help your search rankings as well as give you helpful information on improving your standing in Google. That’s all good and useful to […]
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Online Reviews Matter. That is a fact that doesn’t require a lot of convincing, but knowing why they’re important and in what way people use them can be really helpful when you are building your online branding. I have assembled 4 such statistics that each support a different aspect of online reviews.
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There are always companies out there looking to take advantage of you to get control of your domain names or websites. I wrote about one of the most common letters people receive here. That scam leads you to believe that you need to renew your domain. The problem is, you may have registered your domain […]
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Whether you already have a great website or not, setting goals for your online marketing efforts is possibly the most important yet most overlooked element to your online marketing. You might have the best, most efficient website or the least efficient website, but you’d be hard-pressed to prove either way without having setup some goals […]
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Ranking on Google is one of the most common goals I hear for a website. It’s pretty much the way people will find your business online, and if you’re not on the first page for the products & services you provide, you may not be picking up any good leads. A local business, like many […]
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Your website is the online face you give to the world to tell them who you are, what you do, and why you are the best company to work with. Thinking about changing it should be handled with care and thoughtfulness. A good place to start is by defining the goals of your website. Those goals […]
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Sitemaps are a simple way to tell the search engines what pages are on your site and some basic info about each page (url, title, etc). Built on the XML format, sitemaps are accepted by all the major search engines, so keeping to this format and structure is key to successful search engine rankings. Below […]
Continue readingAt first, it may seem like a simple thing, put your products (and services) online for people to purchase. And in the end the idea behind it is very simple, but getting from the initial vision to a full service online store is fraught with some pretty complex technologies and systems. Since most of the […]
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